It is 1978 when the designer Gianni Versace decided to create a fashion label that bears his name. Presented at Palazzo della Permanente in Milan, the brand's first collection presents all the elements that will determine the success of the brand: a distinctly sexy and glamorous style, high quality fabrics and leathers used, great sartorial mastery. After the death of Gianni in 1997, the sister Donatella took the reins of the fashion house. Donatella's collections are aimed at women who are bold, sensual, gritty but always sophisticated. Characteristics that the designer has expertly translated into Haute Couture garments and accessories, proposed in pastel shades or in the most classic colors and embellished with details in Magna Graecia style, such as the Medusa, symbol of the fashion house and its incomparable charm.