Jimmy Choo

Born in Malaysia in 1961, Jimmy Choo creates his first pair of shoes when he was only eleven. A true love for shoes, which led the designer to move to London, where in 1986 he opened his workshop in Hackney. The creativity and artisanal perfection that Choo applies to the creation of each of his shoes quickly capture the attention of famous people, including Tamara Mellon, a journalist for Vogue. Attracted by the designer's incredible potential, Mellon decides to support Choo in managing the brand, moving production to Italy and expanding it with the creation of a prêt-à-porter line. It was a success: from Madonna to Lady Diana, Choo's shoes soon became a must for all shoes-addicts, thanks to their attractive and sensual design. In 2013, Choo's niece, Sandra Choi, began directing the brand, today synonymous all over the world with luxury, femininity and style. In 2017 the company was bought by Michael Kors Holding.
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